What percent of salespeople are ineffective at selling value?

Answer:  – D (41%)

According to the 2015 Sales Execution Trends study, 41% of salespeople were not able to effectively sell value. The study surveyed sales leaders from a variety of companies and industries worldwide to determine why sales teams failed to meet quota. Too many “no decisions” was the top reason identified at 42%.

I believe these two reasons go hand in hand. If a sales rep is not able to sell value, there will be a high # of no decisions made by prospects.

If you want like to learn how to identify if your sales team can sell “value,” give us a call a 317-578-1310 or email Ann Clifford at


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